Unlocking Commercial Value.
Realising Growth Potential.

A trusted commercial partner to private equity-backed software companies.

What we do

Enabling software companies to confidently realise their full value through well-designed commercial strategy.

Results

Track record in optimising pricing, packaging, and go-to-market strategy to drive increases in revenue.

18+

Successful Engagements

20x

Typical Y1 ARR ROI

86%

Of Clients Return

Approach

We draw on a range of inputs
to triangulate the right answer.

Software Pricing Best Practice

We draw on years of practical experience and benchmarks for the most impactful pricing solutions that are simple to implement.

Team Interviews and Workshops

Gather and structure teamâ€™s insights, experience, and practical considerations throughout the engagement.

Data Analysis

Stitch together and analyse customer transactional, firmographic, and usage data to identify areas of opportunity.

Customer Calls

Talking to customers to better understand their preferences, market knowledge, and willingness-to-pay.

Customer Surveys

Validate project hypotheses with larger sample sizes of customers and prospects across segments.

Competitor Benchmarking

Evaluating competitive positioning, common pricing structures in the market, and absolute price levels.

Case Studies

Some examples of
our work.

Case Study

Repricing an Enterprise Finance Software Provider

A finance software company served some of the world’s largest enterprises, yet pricing had barely moved in years. The result: enterprise customers generating billions in revenue were paying a fraction of what the market leader charged for comparable solutions.

The commercial team knew prices were low but lacked three things: proof of how low, a defensible target for each customer, and the confidence to have the conversation with highly sophisticated procurement teams.

Over two months, we established the evidence base, built a bottom-up uplift plan for every customer, and prepared the team for the conversations.

36%

ARR uplift

120+

Enteprise account negotiation plans

Case Study

Pricing and Packaging Redesign for Monitoring Software Provider

A monitoring software company had grown significantly but its pricing had not kept up. Its pricing metric caused budget anxiety for buyers, its tiers gave away big volume discounts automatically, and customers of key competitors were paying up to 3x more for comparable capability.

Over two months, we surveyed customers, ran expert calls, benchmarked competitors, and analysed usage and transactional data to redesign the full pricing architecture: packaging, metric, tiers, and price levels.

2.3x

SaaS willingness-to-pay uncovered

~50%

Weighted average price uplift

Case Study

Redesigning and Aligning Pricing Across Travel Software Group

A travel software group ran two market-leading, deeply embedded products, but pricing had evolved separately. Multiple rate tiers per customer confused buyers, quietly eroded rates as customers grew, and made fair price increases nearly impossible. The two products were also priced on different structures, blocking a combined proposition.

Over five months, we delivered one combined pricing and packaging model, replacing multi-tier rates, enabling joint selling, and billing across both products for the first time. We also planned and supported implementation of a base migration to the new model.

200+

Customers surveyed or interviewed

21%

ARR uplift on product base 1

26%

ARR uplift on product base 2

Case Study

Unifying Commercial Proposition for HR Software Roll-up

Having engaged us previously to reprice their core product, an HR software company returned with a bigger ambition: bring all three products together under one brand and sell them as a single integrated proposition. Inconsistent pricing, an overpriced product (suppressing uptake among smaller customers), and public price lists made this challenging.

We surveyed 700+ customers, benchmarked 30+ competitors, and delivered a unified pricing structure, new price points, an AI monetization roadmap, and a launch-ready go-to-market plan.

3

Products integrated into single platform

Client Testimonials

I really enjoyed working with Valeo on our strategy projects. They quickly got to the core of our challenges, brought great structure and insight, and helped us turn complex ideas into clear, actionable strategies. Super sharp, easy to work with, and genuinely added a lot of value. Highly recommended.

James Dixon,
COO, Visit Group

Valeo was great to work with and collaborated very well with the management team including facilitating several workshops. They are very knowledgeable and added a lot of value throughout the process. I was very happy with the final result. Valeo delivered a very actionable set of recommendations and successfully presented these to our board of directors for sign off. I would highly recommend them.

David McGuiness,
CPO, Frisbii

Nima powered and empowered our teams unleashing their full potential. Like other consultants Nima is smart, dedicated and experienced; unlike others he is also kind and gets his energy from having an impact - not from producing hundreds of PPT slides. I look forward to more projects with you Nima!

Moritz Kothe,
CEO, Tellent

Nima is an effective operator, combining a broad strategic and commercial experience with a practical execution lens. He works well at senior management level as well as coaching team members and sales managers.

Ada Pham,
Director, Inflexion Private Equity

I had the pleasure of working with Nima on a pricing project at LRQA. Nima brings a unique blend of energy, technical capability, quality, engagement and innovation to every interaction. He is professional, supportive and collaborative and delivers work of the highest quality that has immediate positive impact on the business and its teams. Whoever has the chance to work with Nima in the present and future will (I'm sure) consider themselves one of the lucky ones!

Kevin Franklin,
CPO, LRQA